Set up in 1994, Cat Footwear is launching its new marketing campaign to further promote the brands creativity. Known for its iconic ‘Colorado’ boot, the footwear company is launching a new campaign called EarthMovers capturing urban landscapes as seen through the Cat Footwear lens.
EarthMovers aims to drive the brand towards a new demographic of consumers, and grow its base of ‘Open to Influence’ customers. This is a growing segment of consumers who not only look for trend-led product, but also weigh in product benefits in their purchasing decisions.
To extend the product range, Cat Footwear is also introducing a premium collection Legendary Raw Collection, which focuses on providing footwear for a more fashion-conscious consumer.
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