Naturalizer has unveiled a new style meant to inspire voter
registration. The footwear brand has created a limited-edition boot
that spells out the word “VOTE” along the top of the toes, created in
partnership with activist network The Outrage.
Proceeds from the sale of this boot will benefit nonprofit
nonpartisan organization, She Should Run. The organization works to
increase the number of women running for public office.
“This collaboration is significant to both brands’ core values of
female empowerment and equality: From The Outrage’s platform demanding
industries move to resist oppression, to Naturalizer’s development of
the first shoe formed specifically to a woman’s foot,” Naturalizer’s
vice president of global design, Angelique Joseph, said in a press
release. “We hope the VOTE boots will inspire action and a step toward
change, literally and figuratively.”
In support of the new style, Naturalizer’s website shows its
visitors how to register to vote, with links redirecting to
Vote.org.
The “VOTE” boots are currently available from Naturalizer’s
ecommerce site for 150 dollars.
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