Athleta is committing 2 million dollars to establish the Power of
She Fund – a grant program created in partnership with the Women’s
Sports Foundation to provide financial support to organizations that
reach women and young girls through sport.
The Gap Inc.-owned athleticwear brand hopes to further its mission
of empowering women and girls through movement and connection with the
new grant program.
“We are channeling our mission into impact with the creation of the
Power of She Fund,” Athleta’s president and CEO Mary Beth Laughton
said in a statement. “I’m so proud our team has come together with the
Women’s Sports Foundation to help women and girls reach their
limitless potential not just in sport, but in everything they do.”
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Deborah Antoine, the Women’s Sports Foundation’s CEO, added, “We
are proud and grateful to partner with Athleta on this impactful new
Fund. Like us, Athleta understands the limitless potential of girls
and women to flourish through physical activity.”