The sportswear company Respect Your Universe (RYU) has signed a
three-year cooperation agreement with ‘Canada Skateboard’ for
high-performance sportswear.
RYU has committed to providing Canada Skateboard’s competitive athletes
– including those representing Canada at the Olympics – with scientifically
designed urban sportswear for competitive sports, the brand announced on
Thursday.
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“This partnership with Canada Skateboard is a great honour for us. For
an athletics brand, there is no more exciting and significant team in the
world – and we are a part of it. Our brand gives due recognition and
support to the toughness, commitment and discipline these athletes have
demonstrated in international competition,” said Cesare Fazari, CEO of RYU
Apparel.
Skateboarding is an Olympic discipline for the first time at the 2020
Olympic Games in Tokyo, which will be held in 2021. Skaters will compete in
the ‘Park’ and ‘Street’ areas and RYU will support the Canadian
participants to find the right clothing.
“As the national umbrella organization that accompanies Canadian
skateboarders on their way to their first Olympic Games, it was of the
utmost importance for us to bring on board a local brand company that
shares our vision and beliefs,” said Stoddard, president of Canada
Skateboard. “RYU is the ideal partner for us with their commitment to
quality clothing and sustainability. We look forward to developing a high
quality, Canadian-made sportswear that we can proudly present on the world
stage.”
SheCanSk8
In addition to its support in Tokyo, RYU is also involved in the
nationwide initiative ‘SheCanSk8’, which promotes skateboarding to girls
and women. The initiative will bring national talent to the curtain,
provide a network for the exchange of experiences and ideas, and promote
the skateboarding culture that appeals to Canadian girls and women, the
communication said.
Photo credit: Christian v.R. / pixelio.de
This article was previously published on FashionUnited.de. Translation
and editing: Andrea Byrne.