Lee is celebrating the 50th anniversary of Earth Day with new goals
for sustainability. The denim brand hopes to integrate more
sustainable practices through its production techniques within five
years.
“At Lee, we are committed to doing our part to help lead our
industry toward a better future,” Chris Waldeck, EVP and global brand
president, said in a statement. “Our global sustainability goals will
guide our actions and help accelerate our commitment to providing
products that drive positive changes for our environment and
communities, while delivering the quality and style consumers expect
from Lee.”
The company recently launched a global sustainability platform
called For a World That Works to bring together its innovation in
denim with a sense of responsibility in production. Lee’s new targets
are established under this platform.
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By 2024, Lee aims to power 100 percent fo its owned and operated
facilities using renewable energy, utilize at least 50 percent
sustainable synthetics, source 100 percent of its cotton from
sustainable grower or recycled means and increase its Indigood dyed
products.
Indigood Denim is a signature product line that Lee recently
launched. These jeans are made in a way that reduces that amount of
water required by 100 percent, energy by 60 percent and waste by 60
percent. According to a statement, “Indigood is Lee’s commitment to
discovering and integrating into their supply chain, the most
sustainable ways to dye denim.”
Image: Lee