Donald Trump is not the first US president to revolutionise how the media is used to connect with voters. Franklin D. Roosevelt’s fireside chats pioneered a familiarity between leaders and the public that has stuck ever since.
John F. Kennedy was dubbed the first TV president after using the new medium to defeat a sweating Richard Nixon in the campaign debates.
Even so, Mr Trump’s unstoppable torrent of tweets since taking office is a watershed moment for presidential communication.
Impulsiveness and a thin skin clearly play a part in when he fires off a message – and in who, Democrat or Republican, ends up in the firing line.
Slights are called out, scores are settled and achievements trumpeted…
To continue reading this article
Start a 30-day free trial for unlimited access to Premium articles
- Unlimited access to Premium articles
- Subscriber-only events and experiences
Click Here: cheap INTERNATIONAL jersey - Cancel any time
Free for 30 days
then only £2 per week
Try Premium
Save 25% with an annual subscription
Just £75 per year
Save now
Register for free and access one Premium article per week
Register
Only subscribers have unlimited access to Premium articles.Register for free to continue reading this article
RegisterOr unlock all Premium articles.
Free for 30 days, then just £1 per week
Start trial
Save 40% when you pay annually.
View all subscription options |
Already have an account? Login